Updated March 2023
A Guide to Earth Day Ideas, From World Records to Haiku Competitions
Over the years, companies have celebrated Earth Day in a variety of ways large and small. Some efforts are attention-getting, like breaking world records or building large recycling sculptures. Others are more practical, such as holding simple brown bag Lunch and Learn talks or organizing recycling drives. And then there are those organizations that think outside the box, like the company that held a haiku competition!
Below we share examples for inspiration and some last-minute Earth Day ideas you can implement to engage your employees, colleagues and tenants.
Why Mark Earth Day?
ESG (Environmental, Social and Governance) ratings have become an important barometer for investors. At the same time, Gen Z and Millennials are increasingly demanding social and environmental accountability from companies, according to over a decade of Deloitte surveys.
Glassdoor research reports that 75% of employees expect their employers to take a stand on issues like climate change. Other surveys have found that 40% of respondents have made job decisions based on a company’s sustainability performance, and 10% said they would take a pay cut to work for an environmentally responsible business.
Earth Day is a tremendous opportunity to educate your community on how to take climate action at work, raise awareness of your sustainability efforts, and gain support across all levels of your organization to achieve your sustainability and Zero Waste goals.
What will you be doing on Earth Day?
To spark some ideas, we looked at what companies have done over the years and found that most Earth Day activities fall into four categories:
1) Reports and Pledges
With increasing focus on ESG ratings, some companies have used Earth Day to announce company-wide sustainability efforts, or to launch their sustainability reports, which is what Johnson Controls and other companies did in 2020.
Businesses are also making their stand on climate change and other sustainability-related issues clearer. In a 2021 Earth Day LinkedIn post, UBS’s Head of Social Impact wrote that UBS’s goal was to be “the financial provider of choice for clients who wish to mobilize capital toward the achievement of the 17 Sustainable Development Goals (SDGs) and the orderly transition to a low-carbon economy.”
Earth Day is also a great time to announce the launch or achievement of a company-wide sustainability goal, for example, if your business achieved TRUE Zero Waste certification.
2) Events
Attention-getting displays:
To encourage and raise awareness about recycling, Great Forest has, over the years, crafted various attention-getting recycling sculptures out of discarded material. These works are then displayed in offices, building lobbies, or at Earth Day events to generate discussion. Past projects have include this paper bag monster, a recycled paper crane, a cardboard tower, a giant earth moving display, and towers made out of hundreds of discarded cardboard cafeteria trays and plastic bottles. These recycling displays never fail to create buzz for Earth Day.
In 2008 Yahoo! created hexagon dome “plants” out of used paper cups and placed the attention-getting sculptures on the lawn of their main campus to bring attention to their “Chuck the Cup” day.
Educational Events:
Many companies organize events to show their employees how to green their lives at work and at home. Online events took off following COVID. Educational webinars have proven especially popular, and we believe they will continue to remain an important tool since these virtual online sessions have the potential to reach more people across different corporate campuses.
In-person events can explore simple activities like brown bag Lunch and Learn talks. For example, businesses can invite a local expert to give a talk about sustainability or employees can organize a simple book reading on a topic related to waste reduction. Here are some environmental book ideas and other reading recommended for Earth Day.
Large Earth Day fairs are making a come back. Over the years, we have set up informational booths with fun and educational games, conducted green surveys, and even arranged to bring in electric cars and charging stations for show-and-tell.
Recycling Drives:
Earth Day recycling drives, especially e-waste events, are very popular. In many offices, old computers and other electronics are often just stored away, taking up valuable space. This is a good opportunity to clear backlogs of e-waste and to raise awareness at the same time. One building collected an astounding amount of e-waste–over 2484 pounds–in just 2 hours at an e-waste drive.
3) Competitions, Awards and Recognitions
Earth Day is a great time to thank supporters of your company’s sustainability efforts. One company presented an iPad to its greenest employee! Another company went around trying to catch their employees “green handed”–in the act of doing something sustainable. Photos of the good deeds (eg: putting a recyclable item into the recycling bin) were then shared and celebrated.
Friendly inter-office competitions are great motivators. Great Forest has organized a number of company-wide recycling competitions with great success pitting one floor or department against another in fun competition.
In 2012, to encourage employees to visit their internal sustainability website, Marsh & McLennan organized a haiku contest looking for budding poets!
And in Texas, where they think big, three companies broke the world record for collecting and shredding 11,920 pounds of paper in a 24-hour period.
4) Community Service and Engagement
With so many Earth Day activities happening in different communities, companies can simply encourage their staff to look around and participate in worldwide movements and events like those listed on the Earth Day network.
Some companies match an employee’s green pledge with a green act such as planting a tree. Here’s what corporations need to know about tree planting.
Other companies have launched give-back programs to support nonprofits. In 2021, Apple donated $1 to Conservation International for most Apple Pay transactions made in the week leading up to Earth Day, and they reportedly donated up to to $1 million to celebrate Earth Day.
In 2021, one brand even developed a unique program to offer free eco-counseling to help people overcome eco-anxiety!
Companies have also expanded their reach to include families. One company invited children of staff to submit artwork about Earth Day for display in their offices.
Local volunteer opportunities are a great way to get employees involved on Earth Day. These can include park cleanups and composting projects. At one Earth Day, Great Forest provided kid-friendly educational materials for a JBG Companies cleanup event in partnership with Rock Creek Conservancy. We brought a worm compost bin to educate residents and tenants about organics recycling, created an educational poster for kids, and helped pull out close to three tons of waste from the stream, including old tires, mattresses, blankets, an old rusted bicycle, and a large amount of glass bottles!
Other simple ideas to engage colleagues and employees include:
- Encouraging everyone to make one sustainable commitment on Earth Day, such as using reusable mugs instead of single-use coffee cups.
- Conducting a tour of the office to point out all the green features that your building/company may have.
- Hosting a potluck lunch on Earth Day so colleagues will not have to drive out for their lunch hour.
For many corporations all over the world, Earth Day activities represent the culmination of their year-long green efforts. For others, it might be the ONE day that they focus on sustainability. No matter where you are on the green spectrum, you should take advantage of the attention Earth Day generates because it sets the tone for the rest of the year.
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