Great Forest was founded on the strong belief that corporations can play a substantive role in protecting our planet for future generations. That's why a portion of our profits supports pollution cleanup in low- and middle-income countries through the nonprofit Pure Earth, which grew out of Great Forest's success.

When I started Great Forest in 1989, the idea of corporate sustainability was still new. We began with a focus on recycling the large amounts of paper generated by NYC's office buildings, hence our name, which reflected our desire to protect the great forests of the world. We ended up pioneering some of the first corporate waste reduction programs. Today, the processes Great Forest established have become industry standard, while Pure Earth has become the leading organization focused on global pollution cleanup.

Great Forest and Pure Earth are making a bigger impact than I had ever imagined. We will continue to share our support, research, expertise, and other resources with governments, industry, clients, and partners so that we can all work together for the greater good.

-- Richard Fuller, Founder, Great Forest and Pure Earth.

In 2022, Richard Fuller was named to Vox's "Future Perfect 50" list recognizing “the scientists, thinkers, scholars, writers, and activists building a more perfect future" for his work with Pure Earth protecting children form lead poisoning.