Great Forest founder Richard Fuller has been included in Vox’s Future Perfect 50 list for his work with our sister nonprofit Pure Earth. The list recognizes “the scientists, thinkers, scholars, writers, and activists building a more perfect future.”
What all the names on the Future Perfect 50 list have in common is a willingness to imagine a world that is freer and fairer and safer than the one we have been given, and the conviction to be a part of that transformation.
Where others see problems, they see potential solutions that could be achieved through innovation, through politics, through persuasion, and through simple compassion… they are defined by the belief that change for the better is possible — and that it is our duty to the present and the future to make that change a reality.
— Vox on the Future Perfect 50
Great Forest was founded on the strong belief that corporations can play a substantive role in protecting our planet for future generations. That’s why a portion of our profits supports the work of Pure Earth, which grew out of Great Forest’s early success.