According to a new report by Workforce For Good, Fortune 500 companies think outside the box when it comes to engaging employees on matters of corporate social responsibility (CSR).
Entitled “Engaging Employees in Sustainability and Corporate Social Responsibility“, the report details the results after interviews with corporate leaders of 17 Fortune 500 companies in the Midwest including McDonald’s, MillerCoors, Jones Lang LaSalle, Marathon Oil Corporation, among others. As the report says, “What these leaders did was skillfully, systematically and successfully apply established principles of their management experience to the goal of advancing sustainability in their organizations.
Some of the key themes that arose during these conversations offer opportunities for other organizations looking to increase employee engagement in CSR. Some of the nine principles covered in the 22-page report include: make it personal, get buy-in from the top, use multiple channels of communication, and recognize/celebrate.
“When all of these principles were present, they formed the basis of a focused, forward-thinking, corporate environment that clearly understands and realizes the business case for sustainability/CSR: attracting and retaining talent; reducing environmental footprint and costs; innovating products and services; and enhancing reputation and goodwill with all stakeholders,” the report authors conclude.
To read the full report, click here.